Luxury Swiss horology meets Bollywood’s contemporary elegance as Janhvi Kapoor officially joins Baume & Mercier as its new ‘Friend of the Brand.’ This landmark association marks a significant chapter for the storied watchmaker as it taps into Janhvi’s evolving global appeal and her status as a Gen-Z fashion icon.
The partnership beautifully aligns Janhvi’s sophisticated persona with Baume & Mercier’s legacy of “timeless elegance,” a hallmark that has defined the brand for nearly two centuries. By bringing Kapoor into the fold, the Maison signals a desire to weave a fresh, contemporary voice into its rich narrative of craftsmanship and design.
Founded in 1830, Baume & Mercier has long stood as a pillar of excellence in the world of fine watchmaking. Known for its “art of living” philosophy and the pursuit of aesthetic balance, the brand has consistently produced timepieces that transcend mere utility to become heirlooms.
The decision to appoint Janhvi Kapoor as a ‘Friend of the Brand’ reflects a strategic move to bridge the gap between classic Swiss heritage and the dynamic energy of modern India. Janhvi, who has consistently made headlines for her curated fashion choices and her presence at international film and fashion circuits, embodies the very essence of the “modern woman” that Baume & Mercier aims to celebrate.
Her association brings a refined yet accessible voice to the brand, proving that luxury and tradition can coexist seamlessly with youth and innovation.
In an era where luxury is increasingly defined by authenticity and personal storytelling, Janhvi Kapoor’s alignment with Baume & Mercier feels organic. As a ‘Friend of the Brand,’ she is not merely a face but a collaborator who resonates with the brand’s dedication to celebrating life’s special moments.
From the minimalist sophistication of the Classima collection to the bold, geometric lines of the Riviera, Janhvi’s personal style reflects the versatility inherent in the Baume & Mercier catalogue. Whether she is gracing a red carpet in a vintage gown or navigating a high-stakes film set, her choice of accessories reflects a commitment to quality over trend—a value that is foundational to the watchmaker’s identity.
“I have always admired brands that honour their history while staying relevant to the present,” Janhvi reportedly noted during the partnership launch. “Baume & Mercier timepieces are more than just watches; they are stories worn on the wrist, and I am honoured to share this story with a new generation.”
While Janhvi Kapoor conquers the world of high fashion and luxury brands, her cinematic journey is reaching a fever pitch. 2026 is shaping up to be a transformative year for the actress, with three major projects set to showcase her incredible range and versatility.
1. Peddi: The High-Stakes Sports Drama
Perhaps her most anticipated role to date is in the sports action drama Peddi, where she stars opposite Global Star Ram Charan. Directed by Buchi Babu Sana, the film sees Janhvi in a raw and gritty avatar as Achiyyamma. While the film recently saw its release shift to June 2026, the buzz surrounding her performance—and her on-screen chemistry with Charan—remains at an all-time high.
2. Lag Jaa Gale: A Soulful Narrative
Janhvi continues to explore diverse genres with Lag Jaa Gale. Industry insiders suggest that this film will tap into her emotional depth, offering a narrative that is both heart-wrenching and musically rich. Following her success in content-driven cinema, this project is expected to further solidify her reputation as a powerhouse performer.
3. Raaka: The Action Spectacle
Rounding out her impressive slate is Raaka, a high-octane Allu Arjun and Atlee project that sees her collaborating with visionary filmmakers. This film reportedly places Janhvi in the center of a massive action landscape, allowing her to explore the physical demands of a genre she has only recently begun to master.
Janhvi Kapoor’s entry into the Baume & Mercier family is a celebration of excellence, style, and the indomitable spirit of the modern woman. As she prepares to dominate the box office with Peddi, Lag Jaa Gale, and Raaka, her new role as ‘Friend of the Brand’ serves as a reminder of her growing global influence.
By choosing Janhvi, Baume & Mercier has found a muse who understands the value of time—both as a measure of craftsmanship and as a witness to a career that is currently in its most exciting phase.
