In a move that celebrates the raw, unfiltered essence of North Indian culture, powerhouse performer Randeep Hooda has officially come on board as the brand ambassador for STAGE. The actor, known for his deep connection to his roots and his versatility in portraying gritty, authentic characters, announced the collaboration via social media, sparking a wave of excitement among fans of regional cinema.
This partnership is more than just a typical endorsement; it is a strategic alliance aimed at elevating stories told in Haryanvi, Bhojpuri, and Rajasthani languages. By joining forces with STAGE, Hooda is lending his voice to a movement that believes mother-tongue narratives are not just local—they are aspirational, premium, and globally resonant.
Randeep Hooda has long been an advocate for regional representation in mainstream media. Whether it is his perfectly accented Haryanvi in Laal Rang or his commitment to bringing local nuances to the silver screen, Hooda embodies the very spirit STAGE aims to capture.
The collaboration reflects a shared philosophy: that stories rooted in one’s own language possess a unique power to connect. Taking to his social media handles, Hooda expressed his pride in backing a platform that doesn’t just treat regional dialects as “side-kicks” but as the main attraction. He emphasized that these languages deserve a “rightful place in popular culture,” a sentiment that resonates deeply with his own career trajectory.
Founded in 2019 in Indore and now headquartered in Noida, STAGE has achieved what many thought impossible: creating a profitable, high-growth OTT ecosystem focused solely on regional dialects. The platform’s growth trajectory is a testament to the “Cultural Shift” currently sweeping North India.
With over 5.5 million paying subscribers across North India, STAGE has proven that there is a massive appetite for content that speaks to people in the language they use at home. By carving out a space for voices and narratives often overlooked by the “Big OTT” giants, STAGE has built a library that is both diverse and deeply relatable.
The journey of STAGE from its humble beginnings in Indore to its status as a regional powerhouse in Noida reflects the resilience of the Indian startup ecosystem. Unlike mainstream platforms that focus on pan-India or global English/Hindi content, STAGE identified a “content vacuum” in the heartland.
By producing high-quality original films, web series, and even innovative micro-dramas, the platform provides a stage (pun intended) for local writers, actors, and directors. This ecosystem doesn’t just entertain; it creates local employment and preserves linguistic heritage. Hooda’s involvement is expected to accelerate this mission, bringing more professional polish and mainstream attention to these “overlooked” narratives.
Randeep Hooda isn’t the only heavy hitter associated with the platform. STAGE already boasts a collaboration with Olympic Gold Medallist Neeraj Chopra, who has been instrumental in promoting the platform’s Haryanvi roots.
The addition of Randeep Hooda creates a “power pair” of ambassadors—one representing the pinnacle of Indian sports and the other the peak of authentic Indian acting. Together, they represent a modern North India that is proud of its history, its dialect, and its potential to lead the cultural conversation on a global scale.
The “Hooda Effect” is likely to draw even more creators to the platform. As regional stories find their rightful place, we are seeing a shift where “premium” is no longer defined by the language spoken, but by the quality of the storytelling.
Randeep Hooda’s endorsement sends a clear message to the industry: regional is not “niche.” It is the heart of the Indian identity. With a growing library of original content and a massive, loyal subscriber base, STAGE is poised to become the definitive home for the heartland’s stories.
