In a major casting announcement that is set to take the industry by storm, Bollywood star Tamannaah Bhatia is said to be taking the lead in Ragini MMS 3. This time, however, the franchise is undergoing a major revamp—Ekta Kapoor intends to move it away from its horror-erotica image and reimagine it as a horror-comedy. The shoot is likely to commence towards the end of 2025.
A New Direction for a Cult Franchise
The Ragini MMS franchise, which began in 2011, has a reputation for being a horror-erotica series. Its 2014 sequel starring Sunny Leone was a commercial success, but the franchise has been dormant for some time. Now, in a bid to revive and modernize it, Ekta Kapoor is reportedly reimagining Ragini MMS 3 as a horror-comedy, a genre that has been a goldmine for Bollywood in recent years, thanks to the success of films like Stree, and Munjya.
The decision to break ties with the horror-erotica space is a calculated move to attract a wider, family audience. The new film will reportedly have the same supernatural elements as the previous films but will be laced with comedy and a captivating storyline, a format that is more appealing to today’s moviegoers. This bold creative shift demonstrates Ekta Kapoor’s commitment to adapting to changing audience tastes and creating fresh, innovative content.
Bold Move by Tamannaah Bhatia
The casting of Tamannaah Bhatia is a significant one. This film would mark her first venture into the horror-comedy genre. She has been on a career-high recently, with her performances receiving critical acclaim and her on-screen presence generating a lot of buzz.
Meanwhile, Tamannaah is also juggling a packed schedule. She is currently working on “Vvan,” a film with Sidharth Malhotra. In addition to this, she is also set to star in a biopic on the life of former top cop Rakesh Maria, with John Abraham playing the titular role. The announcement of her involvement in Ragini MMS 3 further cements her status as one of the busiest and most sought-after actresses in the industry.
Production Timeline and High Expectations
With the cast locked in, the film is expected to go into production towards the end of 2025. This gives the makers ample time to finalize the script, music, and other pre-production details. While the director’s name has not been officially announced, there are whispers that the production house is in talks with a young and talented director to helm the project.
For Ekta Kapoor and her production house, Balaji Motion Pictures, Ragini MMS 3 is a crucial project. It marks their return to one of their most popular franchises, and with the new horror-comedy format, expectations are sky-high. The film is expected to be a major commercial success, and with Tamannaah Bhatia in the lead role, it has all the ingredients to be a box office winner.
The re-branding of the Ragini MMS franchise is a testament to the fact that Indian cinema is constantly evolving. With its new focus on horror-comedy and a talented actress like Tamannaah Bhatia in the lead, Ragini MMS 3 is poised to be a game-changer.
