In a major strategic move poised to shake up the Indian entertainment industry, producer Dinesh Vijan owned prolific production house, Maddock Films, has officially launched its own music label, “Mad for Mussic.” The announcement comes with an even bigger revelation: the new venture has entered into a strategic global partnership with Universal Music Group (UMG), the world leader in music-based entertainment. This landmark alliance will see UMG become the global strategic partner for Maddock’s future film soundtracks and other music-related offerings, a decision that signals a new era for film music in Bollywood.
A Synergistic Partnership with Global Ambitions
The collaboration between Maddock Films and Universal Music Group is built on a shared vision of bringing high-quality Indian film music to a global audience. While Maddock Films has a reputation for delivering content-driven, commercially successful films, Universal Music Group brings its unparalleled global distribution and marketing network to the table. This partnership aims to leverage these strengths, providing “Mad for Mussic” with a powerful platform to amplify its music on an international scale.
Dinesh Vijan, the founder of Maddock Films, emphasized his “content-first” philosophy. “Music is—and has always been—one of the central pillars of my films,” he said. ” As Maddock enters its next phase of growth, UMG stands as the ideal partner in building blockbuster franchises and exploring fresh genres.” The partnership also marks a significant step for Universal Music India (UMI), which has a rich legacy of working on iconic Hindi film soundtracks. “This strategic alliance…will bring the essence of Indian culture and context to a global audience,” said Sanujeet Bhujabal, Managing Director of UMI.
Riding High on Box Office Success
The launch of “Mad for Mussic” comes at a time when Maddock Films is riding high on an unprecedented wave of success. The production house has had a spectacular run at the box office with its recent releases, cementing its status as a content powerhouse. Films like “Munjya” and “Stree 2” have not only been commercial hits but have also received critical acclaim, solidifying the Maddock Horror-Comedy Universe as a formidable brand.
Stree 2 has become one of the highest-grossing films of the year, while Munjya was an unexpected blockbuster, proving that strong storytelling and unique concepts resonate with audiences. Maddock’s success isn’t just limited to the horror-comedy genre. Their ability to deliver hits like Zara Hatke Zara Bachke and Teri Baaton Mein Aisa Uljha Jiya showcases their versatility and their knack for identifying scripts that connect with the masses.
The timing of this music label launch couldn’t be better. With a series of hits and a solid reputation, Maddock Films now has the creative and financial muscle to invest in its own music, ensuring that the soundtracks of its films are given the same level of care and attention as the stories themselves.
A Look at the Upcoming Musical Slate
The partnership between Maddock and Universal Music Group is already set to kick off with a stellar lineup of films. The music from their latest release, “Param Sundari,” starring Sidharth Malhotra and Janhvi Kapoor, has already gained immense popularity. The film, which hit screens just this Friday, has a soundtrack that has captivated listeners with songs like “Pardesiya,” which harks back to the 90s era of romance and melody.
Looking ahead, the collaboration will extend to Maddock’s upcoming films, including the highly anticipated Diwali release “Thama,” an action thriller starring Ayushmann Khurrana and Rashmika Mandanna. This ensures that the music from their future projects will be launched with a powerful marketing and distribution strategy, giving it a reach that few other labels can match.
By taking control of its music and partnering with a global giant, Dinesh Vijan is not only securing Maddock Film’s future but also setting a new benchmark for how film music is produced, marketed, and distributed in India. This move could very well inspire a new trend in the industry, where production houses see their music not just as a promotional tool but as a standalone business.
