Actor-producer Anushka Sharma is officially deepening her footprint in the business world. In a significant move for the Indian athleisure market, Sharma has acquired a minority stake in the fast-growing sportswear company Agilitas Sports. This partnership marks a strategic expansion for both the actress and the brand, as she joins her husband, cricket icon Virat Kohli, in backing the venture.
The announcement was confirmed by Agilitas co-founder and CEO Abhishek Ganguly, who noted that Sharma’s involvement goes well beyond a traditional capital investment. She is set to play a hands-on role in co-developing and expanding the yoga-wear category under the One8 brand franchise.
Agilitas Sports, founded by former Puma India executives, has been steadily consolidating its position in the Indian sportswear sector. By bringing Anushka Sharma on board, the company is specifically aiming to tap into the booming wellness and lifestyle segment.
“Anushka is partnering with Agilitas by investing capital in the company and building yoga-wear,” Ganguly stated, highlighting that her expertise and public image will be instrumental in positioning the One8 label as a leader in the yoga and wellness apparel space.
The investment marks a significant chapter in the evolution of the One8 brand. Last year, Virat Kohli famously ended his long-term association with a global sportswear giant to join Agilitas as a co-investor and business partner. That landmark deal saw Agilitas acquire rights to the One8 sportswear label, with plans to reposition it as a top-tier independent global lifestyle brand.
By adding Anushka Sharma to the mix, Agilitas is effectively turning celebrity equity into a comprehensive lifestyle play. While financial details of the transaction remain undisclosed, industry insiders believe this dual celebrity backing provides the company with a massive competitive edge in the crowded Indian athleisure market.
For Anushka Sharma, this venture is part of a deliberate move to focus on her entrepreneurial journey. While she has maintained a lower profile regarding new film projects in recent years, her portfolio of business interests continues to grow.
Her association with Agilitas signals a clear shift toward the business of wellness—a category that aligns with her public persona of health, fitness, and balanced living. With her support, Agilitas intends to strengthen its presence in the lifestyle segment, focusing heavily on products that cater to the surging demand for premium yoga and wellness apparel among Indian consumers.
The investment comes at a time when the Indian consumer market is witnessing a massive pivot toward preventive healthcare and corporate wellness. As lifestyle-related health risks become a greater focus for urban professionals, the demand for high-quality, community-driven athletic apparel is at an all-time high.
By combining the massive reach of Virat Kohli and Anushka Sharma, Agilitas Sports is not just selling apparel; it is building a lifestyle ecosystem. As the brand prepares to roll out its dedicated yoga-wear range, the industry will be watching closely to see how this powerful partnership reshapes the landscape of home-grown activewear.
