Global icon and National Award-winning actor Alia Bhatt chose a milestone moment to embark on her newest creative journey. On the occasion of her 33rd birthday, March 15, 2026, Bhatt officially launched Eternal Kids, a dedicated children’s content venture under her established production banner, Eternal Sunshine Productions.
The move signals a significant expansion for the actor-turned-producer, who is now pivoting toward high-quality, imaginative storytelling for the younger generation. Drawing deep from her personal history, Bhatt aims to fill the gap in original Indian children’s media with stories that resonate across generations.
Eternal Kids is not just a business expansion; it is a passion project rooted in family heritage. During the launch announcement, Alia Bhatt revealed that the inspiration for the venture stems from the tales she and her sister, Shaheen Bhatt, grew up hearing from their late grandfather, Narendranath Razdan.
By tapping into these cherished family archives, the label seeks to recreate the magic of classic tales while modernizing them for today’s tech-savvy children.
“I want to bridge the gap between the stories we loved as children and the new world our kids are growing up in,” Bhatt shared in her birthday announcement. “Eternal Kids is about imagination, innocence, and the timeless bond of storytelling.”
The label is not starting small. Eternal Kids already has three distinct projects in active development, each promising a unique visual and narrative flavour. While specific plot details remain under wraps, the titles provide a glimpse into the whimsical world Bhatt is building:
- C and G and M: A project shrouded in mystery that insiders suggest is a character-driven trilogy.
- Oolangoo: Directly inspired by the characters created by Narendranath Razdan, this project aims to be the flagship of the label’s “heritage storytelling” arm.
- Adventures of Ed-a-Mamma: An animated adaptation of Alia’s successful sustainable clothing brand. This project will focus on environmental consciousness and nature-themed adventures, aligning with the brand’s core philosophy.
These projects mark a strategic shift for Eternal Sunshine Productions, moving beyond the gritty realism of Darlings into the vibrant, expansive realm of animation and children’s live-action.
Since founding Eternal Sunshine Productions, Alia Bhatt has consistently challenged the status quo. By launching a children’s label, she joins a select group of global stars who are curating specific niches within the entertainment industry.
While her role as a producer grows, Alia Bhatt is simultaneously preparing to dominate the 2026 box office as an actor. She is currently awaiting the release of her high-octane action thriller, Alpha.
As the seventh installment in the YRF Spy Universe, Alpha is one of the most expensive and ambitious projects in Indian cinema. For the first time, Bhatt sheds her “girl-next-door” image to portray a elite field agent, joining the ranks of Salman Khan’s Tiger and Shah Rukh Khan’s Pathaan.
Directed by Shiv Rawail, Alpha boasts a star-studded ensemble that spans generations:
- Sharvari: Co-leading the mission alongside Alia, forming the first female-led duo in the spy universe.
- Anil Kapoor: Reportedly playing the new head of RAW, providing the strategic backbone to the mission.
- Bobby Deol: Fresh off the success of Animal, Deol portrays a formidable antagonist, promising a high-stakes showdown with Bhatt.
The film is slated to hit theaters globally on July 10, 2026, during the lucrative summer window.
As Alia Bhatt enters her 33rd year, she stands at a unique crossroads of motherhood, mogul-dom, and action stardom. Between the whimsical nostalgia of Eternal Kids and the gritty explosions of Alpha, the actor is proving that she can navigate every facet of the entertainment world with equal finesse.
